The "UGGly" Truth

For those of you who don't know, UGG boots are an extremely popular (mostly) women's brand of shoes. For many years now, they are the choice brand boots for now, sleet, or even just a cooler autumn day. Yet, in my yearly search to find my new pair of boots for the chilly season, I ran across an article titled, "The Good, the Bad, and the Uggly," explaining how UGG boots have been controversially sold over the years.
(Click http://www.brandchannel.com/features_profile.asp?pr_id=365 to access the article)
As I read this article, the negative aspects of the article helped me to realize how many times I buy and item, while viewing it in such a positive light, not realizing that there are two sides to every story. Advertisers are constantly looking to sell an item, and are therefore not going to portray the negative aspects of the article.
Ultimately, this article showed me that whether it's my favorite brand, or a new product I am interested in, I need to take the time to research and understand the article - and make an informed and knowledgable decision about the product I am interested in supporting!

Welcome to Marketing

Hi, my name is Chelsea and I am a marketing student at Washington State University. While I have not previously been interested in the marketing aspects of society, this class has sparked my interest and opened my eyes to the subconscious decision-making process a consumer goes through as they differenciate the product they will buy in a world full of materialistic options. Brands and products are constantly being reinvented to appease the needs and wants of the everyday individual.
Ultimately, this blog will analyze a variety of products, brands, and consumer needs - from the eyes of a consuming individual being bombarded by these items.
Thanks for reading!!!