The "Green" Movement

Lately, I've notice an inordinate number of "green" advertisements. Now, when I say "green," I do not mean the color green in itself (though that is often a component of the ads), but advertisments that are pointed toward earthy conservation efforts. In a world that humanity has learned to use and abuse, it's amazing that it's taken us so long to realize that all of this use and abuse will eventually have its consequences - and maybe devastating.

Fortunately, we have identified the problem. Now advertisers seem to be working toward the same goals conservationists have been heeding for years - creating products that help keep out earth a cleaner and more natural environment.

The above is an example of a simple dishsoap product with a "green" promotional label, built to appeal to the general dishsoap customer as well as the environmentally-friendly shopper. Ultimately, it seems THIS is where our market is headed, and at a very rapid pace.

I believe, in the future, this push for an eco-friendly market will only become more prevalent. Fortunatley, with the technological advances that are taking place at such a rapid pace, the knowledge of our world is expanding drastically. Hopefully this knowledge will allow us the ability to continue this advancement in an eco-friendly way.

With the help of advertisers spurring us on the more earth-friendly habits at every corner, it seems we may be able to reach this new way of healthy living.

Cheers to the advertisers!

The 'Juicy' Details

I recently decided it's time for a change - I've set out to look for a new brand of perfume.

Now, as most 'scent' wearers are aware of, changing your smell is a monumental moment in a person's life (well, some may believe). In many cases, you are remembered by the scent you wear and the smell you carry.

After speaking with a number of my friends about their recommendations, likes and dislikes, I decided to take up the quest on my own. Yesterday while surfing the net, I crossed paths with the Juicy Couture website, and found myself almost instantaneously mezmorized with their advertisements and visual appeal. My conclusion? To explore their perfume options.

The ads were vibrant with a new, almost 'retro' brand theme, with sayings such as "make a mess," "talk to strangers," and "be loud" written across the webpage. All the individuals in the ads were dressed in a riscay, mismatched, loud and chaotic manner, suggesting to the viewer that 'to be yourself is to wear Juicy perfume and clothing.' It seems Juicy is targeting a young, hip, rebellious group of individuals - which appeals to the general trend of young adults today.

These advertisements were very appealing in therms of ethos, pathos, and logos as well. Juicy, a brand which had already established credibility, is not only looking to appeal to the rebellious and hip emotional state of young individuals today, but is also targeting their ethical standpoint by portraying a group of rebellious, free looking individuals. In today's society, most young adults put high value in individual freedom (even to the point of rebellion). By standing on their credibility and appealing to their target audiences ethics and emotions, they have created a campaign that just might work. It seems their market research team has done their research!

According to these advertisements, Juicy Couture is looking to be the brand teens are 'rebelling' for. Fortunatley for them, the strategy just might work!

Abercrombie Hits the Bulls Eye

During my glorious teenage stages (that we all know everyone adores), I was a fan of Abercrombie and Fitch, a retail store that appeals to the young adults. Yet, there has been a great deal of controversy over their magazines, which advertise young males and females in basically "nude" form - a situation which I would like to analyze and interpret.

It seems to me that, while there may be a number of moral issues embedded in this problem, especially for parents who are trying employ morals in thieir child, the company is simply targeting their market segmentation in a way that they think is appealing. A company like Abercrombie is looking to appeal to girls and boys (probably ages 12 to 21). With a market segmentation such as this, young and interested in sexually stimulating material (well, some anyways), it is no wonder Abercrombie decided to display models with little to (almost) no clothing on.

Unfortunately, this is an example of great marketing tactics. Abercrombie pinpointed their target market and developed a strategy to appease and entice them to buy their products. They've learned that in this society, sex sells.