During my glorious teenage stages (that we all know everyone adores), I was a fan of Abercrombie and Fitch, a retail store that appeals to the young adults. Yet, there has been a great deal of controversy over their magazines, which advertise young males and females in basically "nude" form - a situation which I would like to analyze and interpret.
It seems to me that, while there may be a number of moral issues embedded in this problem, especially for parents who are trying employ morals in thieir child, the company is simply targeting their market segmentation in a way that they think is appealing. A company like Abercrombie is looking to appeal to girls and boys (probably ages 12 to 21). With a market segmentation such as this, young and interested in sexually stimulating material (well, some anyways), it is no wonder Abercrombie decided to display models with little to (almost) no clothing on.
Unfortunately, this is an example of great marketing tactics. Abercrombie pinpointed their target market and developed a strategy to appease and entice them to buy their products. They've learned that in this society, sex sells.
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