With the sad realization that my beautiful Acura RL is not long for this world, I have decided to embark on a journey to look for a new car. Versatility, comfort, gas mileage, and good looks seems to be the dominating factors in my ultimate decision. Yet, in my automobile search, I have noticed, once again, that most car advertisements seem to be "nature" oriented. Not only are advertisers looking to sell sleek and modern new cars to curious individuals, but they seems to be doing so in a manner that says, "I'm both good looking AND eco-friendly!" It seems in today's world buying a car is about much more than cost and durability.
After mobbing through a number of possibilities, I believe I have settled on the Subaru Forrester (see photo above). Good mileage, "somewhat" affordable (depending on my negotiation skills) and versatility seem to be qualities this car possesses, not to mention it is GREAT looking! Though I know I have taken a thoughtful approach to my decision, all this study on advertising has me wondering...am I being sold based on the factual evidence I have been provided with or, am I being swayed by the picturesque advertisements featuring beautiful outdoor scenery and shiny, gleaming cars?? Protecting the environment is important, yet, I can't help but wonder if the ad's beauty is overpowering my sense of decision-making; I must say, I LOVE the outdoors!
Hmmm...through this search I have concluded that individuals (including myslef) are more subconsciously swayed than we even understand! It seems my heuristics may be altered by these advertiser's sneaky methods - hence, I will continue my search for FACTUAL information to make a well-educated decision, not an emotional gravitation due to a fancy ad.
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